Sample of Agency Agreements

Agreement is the starting point of any professional relationship that ensures smooth functioning and mutual trust. For agencies, this agreement is of utmost importance as it forms the base of the project that they will undertake. It sets out the terms and conditions for both the parties involved to safeguard their interests and ensure a profitable outcome. In this article, we will discuss the sample agency agreements that can be used to build a strong foundation for your business.

The first and foremost thing to consider while drafting an agency agreement is the scope of work. This document should clearly define the services that will be provided by the agency and the deliverables that are expected from the agency. It should also list down the timelines for each of the deliverables and the payment terms associated with them.

The second important aspect that an agency agreement should cover is the ownership rights. As an agency, it is important to protect your intellectual property while agreeing to work on a project. This includes everything from the design elements to the content that is created for your clients. The agreement should clearly state who will own the rights to these assets and under what terms they can be used.

The third key aspect to consider in an agency agreement is the termination clause. This clause outlines the circumstances under which the agreement between the agency and the client can be terminated. It should include things like breach of contract, non-performance, and other situations that could arise during the course of the project.

Now, let’s take a look at a sample agency agreement to see how these elements come together:

Scope of Work: The Agency agrees to provide the following services to the Client:

1. Website Design and Development

2. Search Engine Optimization

3. Social Media Marketing

4. Content Creation and Development

5. Analytics and Reporting

Deliverables: The Agency will deliver the following items to the Client:

1. Website Design Mockups – 3 options (within 2 weeks from the date of signing this agreement)

2. Website Development – Completed website (within 4 weeks from the date of selecting the Design option)

3. SEO Optimization – Initial Report (within 1 week from the date of website launch)

4. Social Media Marketing – Initial Plan (within 2 weeks from the date of website launch)

5. Content Creation and Development – Monthly Articles (4 for the first month and 2 per month subsequently)

6. Analytics and Reporting – Monthly Reports (starting from the second month)

Payment Terms: The Client agrees to pay the Agency as follows:

1. 40% of the total project cost at the time of signing this agreement

2. 30% of the total project cost upon the completion of the website design and development phase

3. 30% of the total project cost upon the completion of the SEO, Social Media and Content Creation phases

Ownership: All intellectual property rights associated with the deliverables shall vest with the Client upon completion of the project.

Termination: This agreement may be terminated by either party upon 30 days written notice in the event of a breach by the other party.


In conclusion, an agency agreement plays a vital role in defining the terms and conditions of the professional relationship between an agency and its client. It is important to pay attention to each of the elements mentioned above while drafting an agency agreement to ensure that the interests of both the parties are safeguarded. Using a sample agency agreement as a starting point can help ensure a smooth and successful outcome for all involved.